For the very first time next October I will attend and speak at a testing conference and it will be the biggest software testing conference in Europe, TestCon Europe 2020. I will cover one of my favorite topics, geolocation and geopolitical challenges in the software world: “Hey, Where is My Country? How to Test Your App and Website for Geolocation and Geopolitical Challenges”.
The abstract is below, more on the topic on saorico.com. Looking forward to be back to Vilnius!
looks like a simple choice in a drop down list, it can turn into a
nightmare. Integrating an external mapping service can unintentionally
make many of your users unhappy. How can we test websites and apps in
disputed territories or partially recognized state?
Many airlines were forced recently
to change the name of Taiwan on their booking systems. Hotel chain
website where banned in mainland China for labeling Tibet as an
independent country. Ukrainian users were upset because Crimea was
removed from the map of their land. “What is the capital of Israel?” is a
question that has triggered different answers from voice virtual
assistants. We will go on a virtual tour around the world to see how
disputed territories or partially recognized states are handled by
online services and discuss how we can test and spot unintended
geopolitical issues in our products.
At the end of November Apple was in the news because of the choice to change Crimea map to meet Russian demands.
Handling disputed territories in online services is a wide and challenging topic without a simple solution. Combining a critical area like Crimea with the largest tech company in the world, makes news.
“Apple has complied with Russian demands to show the annexed Crimean peninsula as part of Russian territory on its apps. (…) The BBC tested several iPhones in Moscow and it appears the change affects devices set up to use the Russian edition of Apple’s App Store”.
Quoting from the article: “the company follows international and domestic laws and the change, which is only for users in Russia, had been made because of new legislation there”. And: “we review international law as well as relevant US and other domestic laws before making a determination in labelling on our Maps and make changes if required by law.”
Damage limitation? Three headlines in three days is not good for a topic that a tech company would like to sweep under the carpet. As there is no obvious way to make every user happy: once the users notice the differences, there is no way back.
How did they solve the problem? How deep was the “deeper look”?
Let’s test almost two months later Apple Maps with Zenmate, a VPN client that offers IP addresses around the world, Russia included. Typing Crimea from Kiev or Berlin, the first suggestion is for “Crimea, Ukraine”.
Let’s now search Crimea on Apple Maps from an IP address in Moscow.
The first suggestion is “Crimea, Russia”. Similar differences apply to other cities and regional borders in the area.
What changed? Nothing.
For Apple, for Google and for other many tech companies, providing different results to different audiences is a lesser evil. And it is the easier way “to make sure (…) customers can enjoy using Maps and other Apple services, everywhere in the world.” For a tech company, the scenario where local authorities force them to comply and change names is not the worst one. They can at least blame the “local legislation”, hoping to avoid too many headlines.
Is this a problem for Crimea only? Not really. To read more about the challenges of geolocation and disputed territories, check saorico.com